DeutschlandCard
Design Prototyp
UX Design
User Ability Test
The Deliverables
The current registration process is unnecessarily complex and time-consuming for users, who spend a significant amount of time filling out all the required information – from basic personal details to card type selection.
We suspect that this complexity is a major reason for registration abandonment, possibly also due to concerns regarding the collection of sensitive data. To validate this hypothesis, we have decided to redesign the registration process. In collaboration with the client, we identified critical steps and subsequently designed two alternative process models. We will evaluate these two models, along with the existing registration process, as part of user testing.
Projekt Background
We began by reviewing the existing careers section of the website to analyze what is currently available, identify areas for improvement, and determine what is still missing.
Our goals include presenting the Employer Value Proposition (EVP) defined by our partner, and integrating it with new visual imagery on the site. We need to ensure the site has enough authenticity through the use of videos, job profiles, and employee stories.
Key questions we are addressing:
Does JUWI have clear and compelling stories about their employees' backgrounds?
How should a well-designed career page perform?
By answering these questions, we aim to create a more engaging and effective careers section that attracts top talent.
Current state analysis
Each page should have a clear structure, with information grouped and displayed in sections. Users should be able to navigate directly to each section through anchor links, improving clarity and orientation.
Each page should include an "Information Plus" section at the bottom, along with an FAQ module and a contact module. This ensures users can find relevant and important information or contact JUWI directly.
We have redefined our target groups from two to four: pupils, students, young professionals, and professionals.
This realignment enables job seekers to quickly navigate the website and find useful, tailored information.
In addition to the new page structure, we are also reviewing the content and modules to ensure the existing modules can also effectively present the new content.
The Results
